I’ve been passionately curious about people and the world around me, always pondering 'why?' or 'how?' and trying to find underlying connections to the things I see.
In college when I finally discovered brand strategy — I instantly knew it I wanted to make a career out of it. It enabled me to think broadly about people, media, culture, and how products/services can play meaningful roles within the intersection of it all.
Since childhood…
I strive to craft experiences that connect with people and culture. My superpowers lie in developing integrated campaigns, launching products, social and content strategy, brand identity and voice, and uncovering consumer insights.
I've had the pleasure of partnering with a range of iconic to emerging innovative brands. I'm happiest when collaborating with smart people to solve creative problems, distilling large amounts of research into actionable insights, and using a combination of data and intuition to tell a simple brand story.
As a brand marketer and strategist…
You can find me living my other secret life: eating my way through cities, slow traveling, coaching creative entrepreneurs at My Dearest Co, and cuddling my cat Miso Mia. Or just daydreaming in my sun-soaked living room (who am I kidding, I'm probably on my phone scrolling on Instagram).
