Carol is a freelance brand marketing & strategy consultant based in New York.
BUILDING SOMETHING GOOD? WE SHOULD PROBABLY MEET ↓︎
SO GLAD YOU’RE HERE 👋I’m Carol Chan! I’m a brand marketer and strategist helping purpose-driven brands find their point of view and bring it to life.
With over a decade of experience across advertising, in-house teams, and DTC startups, I help turn big ideas into compelling brand stories, product launches, and marketing campaigns that connect with people.
I get excited by solving creative problems, distilling big ideas into compelling brand stories, and bringing them to life through campaigns and experiences that inspire and delight. I love working with brands that say “no thx” to the status quo and do it differently.
I’m passionate about women taking up space, building communities of care, and mentoring the next generation of leaders. I also run My Dearest Co, where I coach creative women entrepreneurs building businesses and lives on their own terms.
Some of my favorite projects 〰️
Some of my favorite projects 〰️
Some of my favorite projects 〰️
Some of my favorite projects 〰️
Pepper
Brand strategy, marketing, GTM product launches
View Project
Pura Vida Miami
Brand strategy, campaign platform, GTM planning
View Project
BUILT BY GIRLS
Brand strategy, marketing
View Project
Huug
Brand strategy, rebrand, GTM product launches
View Project
WORK WITH ME
Finding your brand’s direction? Launching something new? Looking for an experienced marketing partner to help move things forward?
I work with founders and teams on focused projects, ongoing partnerships, and fractional marketing leadership.
- Brand strategy and positioning
- Brand messaging and copywriting
- Product launch strategy and GTM planning
- Marketing campaigns and creative direction
- Social media and content strategy
- Fractional marketing leadership
- Mentorship and business coaching
JACLYN FU, CO-FOUNDER & CO-CEO OF PEPPER “Carol makes *magic* happen. As a brand marketer she's equal parts creative and strategic, and can turn tiny seeds of ideas into mega campaigns and impactful results.
Carol had my full trust to take on big initiatives and to drive them to the finish line — including many high profile product launches and a complete re-brand. Carol is an incredibly thoughtful and empathetic leader who collaborates with curiosity and compassion, ensuring the best ideas are pulled out and nurtured from the team.
Carol's creativity and leadership helped to make a meaningful increase in Pepper's community engagement and brand awareness. We loved working with Carol!”
AFSHAN NASSERI, FOUNDER & CEO OF AAM CREATIVE AGENCY “Carol basically took all of my dreams and confusion and made a clear vision out of it, and then got it DONE! With super high standards, of course. She’s amazing at clearing the clutter in your mind and solidifying a strategic plan to execute on your vision. She's not going to just give you a fluffy solution, she'll actually give you tools.
My brand was really still in V1 and 3 years in, I wanted to take it to V2. Carol helped me take all of my learnings and really create a strong brand through proper verbal identity and resources. Our overall offering, services, and story is stronger thanks to Carol.
I really liked that she would push back on certain things and also give her opinion. As a solo entrepreneur, it can be kind of isolating to go simply off of your own ideas so I really liked that Carol was there to suggest but then also execute.”
ANGELA, FOUNDER OF PRE-LAUNCH STARTUP “Carol is professional, personable, a great listener, inquisitive and is knowledgeable about brand architecture which all helped her put together a strong brand book that aligned to my brand’s vision.
Carol has a strong ability to synthesize and distill information into a cohesive brand story. She’s very thoughtful with her questions and intentional with her word choice.
She took the time to understand me, my brand, product, competitors and target consumer which all led to a brand architecture that aligned to my vision and target consumer. Plus, she isn’t afraid to challenge an idea or voice her opinion in a kind but honest way to help improve the overall output of work.
I had a lot of ideas about my brand and was struggling to weave the architecture into a clear and digestible message. The overall brand message is a lot more cohesive and simplified now!”