About Dior Vargas

Dior Vargas is a queer Latina feminist mental health activist who uses her personal story to inspire others while normalizing conversations around mental health. She tours the country, delivering keynotes, hosting workshops, and speaking on panels to discuss self-care advocacy, wellness accessibility, and diversity within mental health.

The Project

Dior was looking for a visual identity that resonated with young adults while still being elevated enough to gain credibility with colleges and companies. We aligned on a brand experience that positioned her effortlessly as an expert through grounded colors and thoughtful design.

Project Scope

Brand Strategy

Visual Identity

Social Media Graphics

Marketing Collateral

Website Design

FROM THE CLIENT

“I loved working with Carol. She was so sweet and thoughtful, and I felt fully supported throughout the whole process. You can tell that she really loves this work and I'm the better for it!

Branding is the first thing people see, and you deserve to invest in this for the success of your business. I didn't have business branding before and I wanted to create one and have it look thoughtful and intentional. I feel more confident and prepared to use the assets. I'm very excited to debut the new look!”

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